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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Identity Mapping & Resolution | 20% | - Offline match integration - ID swapping and mapping strategies - Oracle ID Graph concepts |
| Topic 2: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Topic 3: Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Topic 4: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - BlueKai Core Tag deployment - Server-to-server integration - Mobile SDK integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. Horizontal regional empowerment
- B. Global template with local nuances
- C. Full agency control
- D. Global DMP nerve center
- E. A single seat shared by all regions
Correct Answer: E 🗳️
Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
- A. That vendors and share partners have been configured and that Data Usage Agreement has been signed
- B. That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
- C. That a custom audience pixel has been generated and that a look-alike model has been created
- D. That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
- E. That access to 3rd party data has been granted and that 1st party converters have been suppressed
Correct Answer: A 🗳️
Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
- A. Site Hits report
- B. Provider Inventory report
- C. Schedule Hits report
- D. Provider Category report
- E. Provider Exchange report
Correct Answer: A 🗳️
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Select JSON Return Tag in the Campaign Settings.
- B. Deploy the JSON Return Tag.
- C. Select JSON Result in the Container Settings.
- D. Add phint ret=js to the CoreTag.
Correct Answer: A,B 🗳️
Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
- A. Key-value string pair with an is or contains operator
- B. Key-date pair (exact or relative date)
- C. Key-number range
- D. Key-number (integer or float)
Correct Answer: A 🗳️
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