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Facebook Certified media buying professional Sample Questions:

1. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) You need to increase the budget to $50 in order to optimize for daily budget.
B) There is no need to make any changes to their campaign.
C) You should increase lifetime budget to $75 in order to meet minimum requirements.
D) Post engagement objective campaigns need a minimum of $4 a day.

2. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting only
C) Targeting and Insights

3. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A) Have an ad account
B) Sell physical items
C) Agree with Facebook's merchant terms
D) Have a TIN
E) Link to valid bank account

4. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A lookalike audience + a website audience
B) A core audience + a website audience
C) A core audience + a lookalike audience.
D) A core audience + an engagement audience
E) A lookalike audience + an engagment audience

5. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
B) The matched and unmatched hashes are kept for 180 days.
C) The matched and unmatched hashes are deleted.
D) Facebook will store all data from your CRM but hash it so people can't see private info.
E) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
F) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.

Solutions: