[Jan 29, 2024] Salesforce Dumps - Learn How To Deal With The (Marketing-Cloud-Administrator) Exam Anxiety

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The Salesforce Certified Marketing Cloud Administrator Exam certification exam is intended for professionals who have experience in digital marketing, email marketing, and data management. It is an excellent opportunity for individuals who want to demonstrate their knowledge and expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification exam covers a broad range of topics, including email marketing, subscriber data management, automation, analytics, and reporting.

To become a Salesforce Certified Marketing Cloud Administrator, candidates must have a solid understanding of the various tools and features available in the Marketing Cloud platform. They should be familiar with the capabilities of the platform for managing customer data, creating and managing email campaigns, designing landing pages, and tracking campaign performance. Candidates should also be well-versed in best practices for email marketing, mobile marketing, and social media advertising.

 

NEW QUESTION # 22
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A. Marketing Cloud Administrator
• B. Marketing Cloud Regional or Local Administrator
• C. Marketing Cloud Channel Manager
• D. Marketing Cloud Email Marketing Manager

Answer: B,D

Explanation:
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America

NEW QUESTION # 23
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

• A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
• B. Install the Marketing Cloud App on phone to receive Push Messages
• C. Add their Email Address in the Query Activity Notifications Field
• D. Configure the "Event Notification Service" in Setup with their Email Address

Answer: A

NEW QUESTION # 24
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

• A. Make sure the filename has a date stamp to avoid duplication
• B. Make sure the file is placed on the correct subfolder within the SFTP
• C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
• D. Use the exact filename used for the trigger in the import File Activity

Answer: C

Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

NEW QUESTION # 25
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

• A. CSS
• B. HTML
• C. AMPscript
• D. SQL

Answer: C

NEW QUESTION # 26
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

• A. Delete the campaign manager's user and create a new user
• B. Deactivate the campaign manager's license and assign it to the new user
• C. Transfer the campaign manager's permissions to a new user
• D. Disable the campaign manager's user and create a new user

Answer: D

Explanation:
Explanation
To create a new user to fill in for a campaign manager who is out on parental leave, NTO should disable the campaign manager's user and create a new user. Disabling a user means that NTO can temporarily deactivate a user's access to Marketing Cloud without deleting their user information or settings. Creating a new user means that NTO can add a new user with their own user information and settings. This way, NTO can reuse an existing license without losing any data or configurations from the campaign manager's user. The other options are incorrect because:
* Delete the campaign manager's user and create a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also delete the campaign manager's user information and settings permanently. This means that NTO will lose any data or configurations associated with the campaign manager's user, such as roles, permissions, preferences, reports, or dashboards.
* Transfer the campaign manager's permissions to a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also transfer the campaign manager's permissions to the new user. This means that NTO will change the access level of both users, which may cause security or compliance issues.
* Deactivate the campaign manager's license and assign it to the new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also deactivate the campaign manager's license permanently. This means that NTO will reduce their number of available licenses by one, which may affect their future user management.

NEW QUESTION # 27
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

• A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
• B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
• C. IP ramp -up is important to establish a positive sender reputation.
• D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.

Answer: A,C

Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)

NEW QUESTION # 28
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

• A. Data Extract Activity
• B. Decryption Activity
• C. Import Activity
• D. File Transfer Activity

Answer: A

NEW QUESTION # 29
A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

• A. Distributed Marketing Sends.
• B. Tokenized Sending
• C. Field Level Encryption.
• D. List Sending

Answer: B

NEW QUESTION # 30
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

• A. Update the automation to include a notification email address for Runtime Errors
• B. Move the File Transfer to its own automation and include a notification email address
• C. Move the Import definition to its own automation and include a notification email address
• D. Update the Import definition to include a notification email address

Answer: D

Explanation:
Explanation
Update the Import definition to include a notification email address is how the admin could receive a file of the bad data rows to confirm this theory. Import definition is a type of activity that allows marketers to import data from a file into a data extension or a list in Marketing Cloud. Import definition can be configured to include a notification email address that will receive an email with a link to download a file of the bad data rows after the import is completed. The file will contain the rows that failed to import and the reason for the failure

NEW QUESTION # 31
Which two statements are correct about Send Logging?
Choose 2answers

• A. SQL Query Activities can reference Send Logs in combination with system data views.
• B. Send Log data extensions are archived automatically based on retention settings.
• C. AMP script can be used to pull data from Send Logs for use within emails.
• D. A business unit can support up to three Send Logs.

Answer: A,D

Explanation:
Explanation
SQL Query Activities can reference Send Logs in combination with system data views and a business unit can support up to three Send Logs. These statements are correct about Send Logging, which is a feature that allows marketers to capture additional information about email sends that are not available in standard reports or data view

NEW QUESTION # 32
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A. Email Performance Over Time Report
• B. Account Send Summary Report
• C. Email Send Report
• D. Campaign Email Tracking Report

Answer: B

Explanation:
Explanation
Account Send Summary Report is the email report that NTO's Marketing Analyst should pull from Marketing Cloud to get this information. Account Send Summary Report provides a summary of email metrics for all business units in an account or for a specific business unit. The report includes the number of sends, delivery rate, overall bounce rate, block bounce rate, open rate, click rate, complaint rate, and unsubscribe rate for each email campaign

NEW QUESTION # 33
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

• A. Create an Import Activity to import alumni data into Salesforce Report.
• B. Use Synchronized Data Sources to data from the Sales Cloud.
• C. Create list attributes to store student data from the Sales Cloud.
• D. Use Data Designer to link student and alumni data to the contact record.

Answer: B,D

Explanation:
Explanation
The correct answer is A and D because Data Designer can be used to link data from different sources to the contact record, and Synchronized Data Sources can be used to bring data from Sales Cloud into Marketing Cloud. B is incorrect because Import Activity cannot import data from a Salesforce Report. C is incorrect because list attributes are not related to Sales Cloud data.

NEW QUESTION # 34
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

• A. Google Analytics 360
• B. Marketing Cloud Connect
• C. Web Analytics Connector
• D. AMP script for Marketing Cloud

Answer: C

Explanation:
Explanation
To add a set of four tracking parameters automatically to all the links in an email sent via Email Studio, the admin should suggest using the Web Analytics Connector1. The Web Analytics Connector is a feature that allows NTO to append Urchin Tracking Module (UTM) variables or other custom parameters to the links in their emails. The Web Analytics Connector can be configured at the account, business unit, or send level, and can support up to four parameters per link1.

NEW QUESTION # 35
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

• A. Email Performance by Device
• B. Time Between Send and Engagement
• C. Deliverability Complaint Rate
• D. Email Sending Performance Report

Answer: A,B

Explanation:
Explanation
To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:
Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and content accordingly.
Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.

NEW QUESTION # 36
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?

• A. Content
• B. List Hygiene
• C. Authentication
• D. Engagement

Answer: B,C

NEW QUESTION # 37
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

• A. Search for the individual user, select their name and click Edit Business Units.
• B. Give permissions to users at top-level account to assign their own business units.
• C. Re-import the users to update their assigned business units
• D. Search for the individual user, select their name, and click Manage Business Units.

Answer: D

Explanation:
Explanation
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users

NEW QUESTION # 38
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

• A. Contact Builder > Data Extensions > Synchronized Data Extensions
• B. Contact Builder > Data Sources
• C. Setup >Data Management > Synchronized Data Extensions
• D. Setup > Apps > Salesforce Integration

Answer: B

NEW QUESTION # 39
A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

• A. Status is changed to Held for 72 hours and the bounce count is set to Zero
• B. Status is changed to Active and the bounce count is set to Zero
• C. Status is changed to Active and the bounce count is unchanged
• D. Status remains as Bounced the bounce count is unchanged

Answer: B

Explanation:
Explanation
When a subscriber clicks a link in an email, their status is changed from Bounced to Active, and their bounce count is reset to zero. This indicates that the subscriber's email address is valid and reachable

NEW QUESTION # 40
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

• A. Facebook ad manager
• B. Bitly URL Shortener
• C. Google URL shortner
• D. Login detail for each social media account

Answer: B,D

NEW QUESTION # 41
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

• A. Join
• B. Wait Until Date
• C. Einstein STO
• D. Engagement Split

Answer: C

Explanation:
Explanation
The Einstein STO activity allows the journey to send five different versions of an initial welcome email to new subscribers at the optimal time for each subscriber. This activity requires only one email and one activity, whereas the Join activity would require five emails and five activities.

NEW QUESTION # 42
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

• A. List Detective
• B. Restricted Values
• C. Invalid Email Address
• D. Skipped Records

Answer: A

NEW QUESTION # 43
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A. HTML
• B. AMPscript
• C. SQL
• D. SSJS

Answer: B

Explanation:
Explanation
AMPscript is the skill set that the customer team needs to possess in order for this solution to be viable.
AMPscript is a scripting language that allows marketers to create personalized and dynamic content for emails, landing pages, mobile messages, and more. AMPscript can be used to retrieve data from data extensions, track click activity, populate content areas, and apply conditional logic based on regional market or other attributes.

NEW QUESTION # 44
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

• A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
• B. Ask employees to use personal email addresses instead of corporate email addresses
• C. Import employee email addresses into All Subscribers with an "Active status
• D. Ensure employees have opted in to the test email list or data extension

Answer: A

NEW QUESTION # 45
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

• A. Collect Tracking code
• B. Google Analytics 360
• C. Web & Mobile Analytics
• D. Conversion Tracking

Answer: A

Explanation:
Explanation
The Collect Tracking code is a JavaScript code that is added to a website to capture and send user behavior data to Marketing Cloud. This data is stored in data extensions and can be used for Einstein Recommendations1

NEW QUESTION # 46
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

• A. Filter records on a formula field
• B. Filter records created after a specified date
• C. Filter existing records in All Subscribers
• D. Filter records on a Boolean field

Answer: D

NEW QUESTION # 47
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