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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

Question 1

Which issues commonly arise during a Marketo instance audit? (Choose two)

A. Missing lead activity logs
B. Unused system tokens
C. Overlapping campaign schedules
D. Inconsistent folder naming conventions

Question 2

When should partitions be used in Marketo?

A. When managing global leads across multiple regions
B. When personalizing templates for small audiences
C. When organizing campaigns by engagement type
D. When using static lists exclusively

Question 3

A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A. Will E-Commerce share order data with Marketo via a Custom Object?
B. Will E-Commerce share billing data to the Company object in Marketo?
C. Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
D. Will E-Commerce use a default integration for order data and billing?

Question 4

Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A. Engagement Stream cadence
B. Campaign folder hierarchy
C. Data retention policies
D. Smart Campaign performance

Question 5

Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A. Marketing Specialist and Content Creator
B. Campaign Manager and Customer Support Agent
C. CRM Administrator and IT Team Lead
D. Sales Manager and Data Analyst

Solutions: