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Salesforce MC-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question 1

A healthcare company has very specific requirements for data sharing and privacy.
Which scenario requires the healthcare company to add a Business Unit to ensure compliance?

A. The company manages multiple subsidiary clinics and requires strict isolation so that marketers for Clinic A cannot query, segment, or accidentally send campaigns to the profiles belonging to Clinic B.
B. The company requires distinct subscriptions, branding, and authenticated sender domains for general messaging like newsletters, compared to appointment reminder and other transactional-based messaging.
C. The company must ensure that general marketing users can view standard contact information, but are completely restricted from viewing or querying custom health-related data fields on the Contact record.

Question 2

Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?

A. Automation event-triggered
B. Activation-triggered
C. Record-triggered

Question 3

A Marketing Cloud Next Consultant wants to create a single, consistent profile for each customer by linking records from various sources like CRM, ecommerce, and loyalty systems. To achieve this, the consultant must create a process to group matching records based on shared identifiers.
Which component must the consultant configure in Data 360?

A. Audience Flow
B. Identity Resolution ruleset
C. Data Graph

Question 4

A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?

A. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
B. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
C. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.

Question 5

Northern Trail Outfitters (NTO) is configuring a sending domain in Unified Messaging Setup, so that it can send branded emails from its own domain.
Which type of domain should NTO use to enable branded email delivery?

A. Authenticated domain, verified with DKIM DNS records
B. Authorized domain, verified with an ownership TXT record
C. Tracking domain, verified with a bounce CNAME record

Solutions: