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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A. Enforce Export Email Whitelist
B. Add a Domain to the Export Email Whitelist
C. Edit the entity Verification Settings
D. Enable IP Whitelisting

Question 2

A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A. Segment subscribers with soft bounces in their own dedicated send
B. Segment by domain to limit number of sends to each email provider
C. Segment to those recipients receiving text email versions first
D. Segment by geographic region as after-hours sends will be marked as spam

Question 3

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A. Web Analytics Connector
B. Link Wrapping
C. Cloud Pages URL AMP script function

Question 4

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity
B. File Transfer Activity
C. Decryption Activity
D. Data Extract Activity

Question 5

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging

Solutions: