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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Activate Journey Builder to refresh the data extension.
B. Use a Filter Activity in Automation Studio.
C. Configure the Send Activity to automate the refresh.

Question 2

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

A. Single Send Journey
B. Multi-Step Journey
C. Transactional Send Journey

Question 3

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Delete the subscriber from All Subscribers
B. Add the subscriber to the auto-suppression list.
C. Use the complaint exclusion list on future sends.

Question 4

A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A. Schedule an automation to refresh the filter activity each day.
B. Configure the filter DE to auto-refresh dally in properties.
C. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

Question 5

Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A. Use a Decision Split activity on the journey canvas.
B. Use Filter Contacts criteria in the journey entry source.
C. Use Automation Studio to query a population into a data extension.

Solutions: