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PDMA NPDP Exam Syllabus Topics:

Section	Objectives
Culture, Teams, and Organization	- Organizational capability 1. Cross-functional teams 2. Innovation culture
New Product Development Process	- Stage-gate and iterative models 1. Product launch process 2. Concept development
Product Lifecycle Management	- Lifecycle stages 1. Post-launch evaluation 2. Introduction to decline management
Portfolio Management	- Selection and prioritization 1. Resource allocation 2. Project evaluation methods
Strategy	- Innovation strategy 1. Strategic alignment of product development 2. Portfolio strategy
Tools and Metrics	- Performance measurement 1. Financial metrics and ROI analysis 2. KPIs for product development
Market Research and Customer Insight	- Voice of the Customer 1. Qualitative and quantitative research methods 2. Customer needs analysis

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question #1

In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A. Make significaant investment in product improvements
B. Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
C. Take as much profit from the product as possible
D. Sell the product while it is still making money

Reveal Solution Discussion 0

Correct Answer: C 🗳️