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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management and Integration | - Data Extensions and Contact Builder
|
| Topic 2: Automation and Journey Orchestration | - Journey Builder
|
| Topic 3: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Tracking, Reporting, and Optimization | - Optimization practices
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added. Which two questions should be asked for further discovery? (Choose 2 answers)
A) Does their license include the Large Data Extensions feature?
B) Why do they require 10 years of historical data in Marketing Cloud?
C) What time of day are the API calls made?
D) How many API calls are expected to be made at the peak hourly rate?
2. A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?
A) Use the standard report 'Subscribers Not Sent to'.
B) Use an automation with Tracking Extract.
C) Create an Analytics Builder Discover report.
D) Query the _sent Data View for the contact's send status.
3. A financial services customer wants to send email to customers who log in for the first time on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP. What should a consultant recommend to deploy the email?
A) Execute a Triggered Emails Interaction.
B) Use the Transactional Messaging API.
C) Use a User-Initiated Emails Interaction.
D) Inject the subscriber into a Journey.
4. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?
A) The customer will be able to use Reports and Campaigns as audiences.
B) Tracking Data will not be returned to the Sales Cloud email recipient.
C) The customer will be unable to use synchronized data extensions.
D) Email Sends will fail if the Contact ID or Lead ID is not included.
5. Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
The first DE is populated by web analytics data and does not contain a Subscriber Key or Email Address value.
A Customer Reference DE is updated daily and holds subscriber information.
The third DE is populated by a file sent to the SFTP after five days if the customer has not purchased the abandoned items.
The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
A) Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
B) Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C) File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D) File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
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