Meet the demands of all people

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The free updating system

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Flexible version

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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Content Selection
B) Einstein Copy Insights
C) Enhanced Dynamic Content

2. Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

A) Pivot table in Datorama Reports
B) Email Performance Over Time Report
C) Filter Activity in Automation Studio

3. Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A) Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
B) Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C) Use a Guided Send to perform a test send to Internal users using subscriber data.

4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) A Utilize exit criteria for the journey.
C) Use the Update Contact a:

5. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A) Behavioral Triggers
B) Automation Studio
C) Journey Builder

Solutions: