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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Harmonization and Data Model | - Dimensions and Measures
|
| Topic 2: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 3: Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Topic 4: Data Integration and Configuration | - Data Stream Types
|
| Topic 5: Reports and Activation | - Report Types
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
- A. Option #2 & Option #3
- B. Option #2 & Option #4
- C. Option #1 & Option #3
- D. Option #1 & Option #4
Correct Answer: B 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
- A. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
- B. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
- C. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key. - D. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Correct Answer: C 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
- A.

- B.

- C.

- D.

Correct Answer: A 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?
- A. Scalability - future data streams that will follow similar logic will be automatically harmonized.
- B. Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
- C. Ease of Maintenance - the logic is written and populated in one centralized place
- D. Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
- E. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
Correct Answer: A,C,E 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?
- A. Create a second Pattern for Media Buy Name
- B. Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
- C. Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
- D. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
Correct Answer: D 🗳️
Explanation: Only visible for DumpTorrent members. You can sign-up / login (it's free).
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