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Topics of CIW 1D0-623: CIW Social Media Specialist Exam
1D0-623 exam dumps include the following topics:
- Introduction to Social Media
- Using Social Media in Business
- Developing a Social Media Strategy
- Creating a Social Media Campaign
- Social Media Platforms
- Presentations and Business Blogs
- Risks, Reputation, and Crisis Response
- Social Media Advertising
- Social Media Metrics and Analytics
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Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/
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CIW 1D0-623 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Social Media Campaigns | 20% | - Campaign planning and project management - Content creation, curation, and publishing - Community engagement and management |
| Topic 2: Risk Management, Ethics, and Analytics | 15% | - Reputation management and crisis response - Metrics, analytics, reporting, and optimization - Legal compliance, privacy, and ethics |
| Topic 3: Using Social Media in Business | 15% | - Organizational roles and responsibilities - Business objectives and social media alignment - SWOT analysis and business assessment |
| Topic 4: Introduction to Social Media | 15% | - Types and categories of social media platforms - Social media fundamentals and evolution - Role of social media in modern business |
| Topic 5: Social Media Advertising and Promotion | 15% | - Paid advertising across major platforms - Integrating organic and paid strategies - Budgeting, targeting, and optimization |
| Topic 6: Developing Social Media Strategy | 20% | - Platform selection and channel planning - Target audience identification and personas - Strategy formulation and goal setting |
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