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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities
Lead Management	24%	- Define the capabilities of a segmentation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Explain what a Score measures and how scoring is managed
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages
Administration	11%	- Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce
Visitors and Prospects	8%	- Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario
Email Marketing	20%	- Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A. E C B A D
B. E B A D C
C. A D E C B
D. C B A D E

Reveal Solution Discussion 0

Correct Answer: A 🗳️