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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) External email campaign events ETL
B) Transaction ETL
C) Manual segment ETL
D) Product ETL

2. How many times can a visitor accomplish a goal in interaction studio?

A) No more than twice or the goal completion will no longer be counted
B) It varies depending on the setup of the goal segment
C) Each time a visitor leaves and rejoins the goal segment
D) Only once for all time

3. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A) Templates
B) Campaigns
C) Recipes
D) Segments

4. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Templates
B) Campaigns
C) Audiences
D) Recipes

5. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in first time visitors
B) Increase in organic search ranking
C) Increase in conversion rate
D) Increase in revenue

Solutions: