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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Integration: Interact Connect | - Describe Data Gateway setup - Configure Interact Connect integration - Manage data synchronization |
| Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Write basic RPL expressions - Implement dynamic content |
| Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Set global account and deliverability settings - Configure domain branding and delegation - Manage bounce processing, spam feedback loops |
| Reporting and Analytics | - Create custom reports - Analyze campaign performance metrics - Access standard reports and dashboards |
| Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Responsys Data Model | - Create filters, segment groups, seed groups - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables |
| Creating and Managing Content | - Build responsive email and mobile content - Use assets and templates - Implement personalization with RPL |
| Campaigns and Forms | - Configure conversion and tracking - Create and deploy marketing campaigns - Build and manage web/mobile forms |
| Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Manage cross-channel consistency - Configure subscription management |
| Programs | - Configure triggers, rules, and actions - Monitor and optimize program performance - Design multi-step automation programs |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question 1
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)
A. If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
B. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
C. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
D. The column to be used as the table's primary key must be named something different in each profile list.
Question 2
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
A. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
B. An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Question 3
Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D. You can only modify profile lists used for mobile campaigns through Connect uploads.
Question 4
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
A. Measure = Responders, Interval = 3 days
B. Measure = Single Clicks, Sent Date = 3 days
C. Measure = Responders, Event Date = 3 days
D. Measure = Total Clicks, Interval = 3days
E. Measure = Unique Conversions, Event Date = 3 days
Question 5
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A. The file to be imported should be located on your hard drive.
B. The file to be imported should be located in the Connect data warehouse in Responsys.
C. The file to be imported should be on the SFTP server dedicated for Responsys.
D. The file to be imported should be located on anycloud server.
Solutions:
| Question 1 Answer: A,B | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: B |
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